Do you know what is common between the most successful social media influencers and the world’s best brands? One conspicuous commonality is a huge Instagram following, which you can mobilize or channelize in the blink of an eye to take any sort of action.

Your forte may be different, your genre may be different, and even your industry may be different. Instagram and its user-base will be the ubiquitous feature that drives your sales. For those hailing from the fashion circuit, your Instagram account should be like your extensive and wholesome work profile.

• If you’re a fashion brand, fashionista or just another fashion enthusiast, trying to make it big in this world, cultivating a massive IG following is a fantastic method of building a customer base or audience.
• Since Instagram is the epitome of visual gratification, a viable strategy to optimize the social media platform is to create captivating visual content.
• For fashion brands, you can use VSCO to edit videos and images, making them look professional, neat, glossy and world-class.
• The tool assists Instagrammers of every skill level with resources to edit images and audio-visual content.

The platform is absolutely delightful as it’s very intuitive and sleek.

Pick your tools

There are countless beauty and style related accounts saturating and obscuring Instagram. Some are petulantly competing against one another with the same content type, while others are tantalizingly bold and tempting platforms that lure members with unique and unusual material.

Others follow a strategy to find a niche or target audience, and appeal exclusively to them. There are few useful tools that help you to show what your beauty and fashion account has to offer. By narrowing your focus and catering to a specific group, you can build a loyal community that resonates deeply with your content. This approach not only boosts engagement but can also open doors to opportunities, such as collaborations, sponsorships, or even becoming a fashion stylist for clients who admire your unique expertise. Ultimately, finding your niche allows you to stand out in the saturated beauty and fashion space, creating a lasting impression.

• Magic Social enables you to keep posting. You can, however, assign resident brand expert to take care of the management.
• The tool uses smart and active filters to reach your target audience.
• Photoshop might be a powerful software, but Afterlight 22 for Android and iOS is undoubtedly the next big thing.
• Easy to use, it allows new filters, experimentation with textures, and lighting adjustment in your pictures. It creates the most exciting and dynamic images.
• When the topic is about fashion and beauty, photography is paramount. Afterlight is beneficial for creating fascinating photos, even if you’re not a fashion brand or photographer.
• Plann is another prominent name. When fashion freaks browse the platform, they might view one of your posts that entails a hashtag search. If it intrigues them, they will progress to your account to see your content.
• If it’s worth their interest, they will love it or tap the follow button. You can also buy real Instagram likes from designated sites.

The overall boost

 IG tools like ASOS enhances awareness. Its first ever creating advertising endeavor on IG stories was a resounding success. It created a plethora of ads that targeted its fashion conscious, experimental, and digitally-sound target audience, and immersed them into the brand.

These adverts don’t push or showcase sales messaging. Rather, they combine high-production components and values, imbibing the style and tone of a fashion shoot. It creates an engaging and beautiful mobile video, building and fostering brand awareness.