As consumers, we all know that our clothes significantly impact the environment. That’s why we want to help you shop for sustainable fashion.
It’s a complicated and confusing process, but it’s important to remember that you’re doing your part to help the world. Don’t be afraid to ask questions; give yourself grace if you don’t understand something the first time.
Eco-friendly Fabrics
Regarding the fashion industry, the production and waste of fabrics can be an absolute environmental nightmare. Synthetic materials like polyester release an average of 9 million microfibers into waterways every time you wash them, contributing to ocean plastic pollution and other environmental issues.
Fortunately, many sustainable clothing brands make a big difference in how they do business and our world. Some of these brands even offer carbon-offset shipping so you can purchase more eco-friendly items with peace of mind.
Some fabrics best for the environment include organic cotton, linen, hemp, and bamboo fibers. These materials are grown without pesticides and require significantly less water than conventional cotton. You can also look for GOTS-certified or recycled cotton options.
Eco-friendly Packaging
Fashion clothing and footwear are significant contributors to environmental damage. The industry produces textiles like polyester, nylon, and spandex using massive amounts of water, energy, and chemicals.
This dramatically impacts the environment and is a huge reason our fashion clothing store carries only the most eco-friendly brands. These brands commit to the environment and use sustainable practices throughout their supply chain.
In addition, most of these companies, like Francesca’s, are committed to ensuring sustainable packaging. They ship their clothes closer to their customers to reduce their carbon footprint further.
Fortunately, the fashion industry is starting to make some progress with this commitment. The most significant barriers to achieving sustainability include the need for systemic change in manufacturing processes and business models.
Eco-friendly Shipping
We love that most of the clothes we sell at our fashion clothing store come from companies that offer sustainable shipping options. Some of these are carbon-neutral so that you can feel great about your purchase!
Buying clothing from brands dedicated to making their production eco-friendly is another excellent way to improve the world. These brands use recycled materials in manufacturing, lower their carbon footprint, or pay workers fair wages.
For example, it works mainly with deadstock fabric or extra rolls of material that would otherwise go to waste, which allows them to produce beautiful, high-quality pieces that are entirely eco-friendly. They also support regenerative farming.
Eco-friendly Customer Service
Social media is one of the most effective ways to communicate eco-friendly business values. Sharing your green initiatives on Facebook, Twitter, and Instagram can build a reputation for your small business and attract environmentally conscious customers.
In a time when climate change, our endless plastic pollution problem, and landfills running out of space are all on the minds of consumers, it’s essential to make it clear that you care about the environment. This is something that your customers will appreciate, and it will help to differentiate you from the competition.
Consumers have become increasingly aware of the effects of their clothing purchases on the environment, and many are taking steps to shop more sustainably. Global Consumer Insights Pulse Survey found that half of all consumers surveyed have changed their shopping habits to be more eco-friendly.